Korean beauty standards can be a hot topic, especially when it comes to weight and body size. If you’re considering traveling or relocating to Korea, you might wonder how your body type will be perceived. Spoiler alert: it’s definitely an experience that varies depending on “how fat” you are. But before you pack your bags, let’s dive into what you can expect as a plus-size individual in Korea!
About Me: Through Thick and Thin
I first came to Korea in 2009, when I was 19 going on 20 years old. At the time, I was considered “plus size” at a US size 12/14. Fast forward to today, and that same size would now be labeled as “midsize” in many circles. I’ve spent years living in Korea, and during that time, I’ve seen my body go through different sizes, with the largest I’ve ever been here being a size 24/26. Now, at 36 years old, I’ve truly experienced Korea through thick and thin. These experiences have given me a unique perspective on what it’s like to navigate life as a plus-size expat in a country with very particular beauty standards.
Defining “Plus Size” in Korea
First things first, let’s break down the numbers. In Korea, plus sizes start around a US size 8-10, which, as you might know, is still considered a straight size in many Western countries. Stores that claim to be “plus-size friendly” might carry sizes up to 12 or 14, which they see as inclusive. But what does that mean in reality?
If you’re over a size 10 and not Asian, shopping and living might feel a bit more inconvenient. Not impossible, mind you, but you might have to adapt. For instance, you might find chairs, public transportation, and even certain store aisles feel a bit more snug. However, in bigger cities like Seoul, malls with Western stores like H&M will be your best bet.
The “Fategories”
To make this more digestible (pun intended), let’s break things down into “fategories” based on size. Remember, this is based on my experience and that of other plus-size women I know in Korea. Your mileage may vary, and I encourage you to share your experiences in the comments!
1. Mid-Size Queens (Sizes 12-14)
In the U.S., you might feel average or even small, but in Korea? You’re considered fat. But don’t take it personally! People here are generally smaller and more slender, so anything above a size 8 can be viewed as large. You might hear comments from well-meaning older folks telling you how much “prettier” you’d be if you lost a few pounds. Here’s the thing—everyone has something they want to change here. If it’s not their weight, it’s their skin tone or muscle shape.
Shopping Tip: You’ll have the easiest time finding clothes in Korea, with Western stores and even some local boutiques catering to you. My advice? Stick to the bigger shopping malls and be ready to splurge, because you can do some real damage to your bank account at this size! (Trust me, I’ve been there.)
2. Small Fats (Sizes 14-18)
Here’s where things start to get a little more complicated. Shopping at H&M? Possible, but the options dwindle. As a size 18 myself at one point, I could still find some gems, but those underground shopping malls? Forget it. You might also hear more comments about your weight, but it’s often paired with a compliment like, “You’re pretty, but just need to lose a little weight.”
Dating Tip: If you have a larger chest or a more “curvy” build, you might even be called glamorous. Take it as a compliment and own it! Or, call it out and ask the person not to call you that because it is pretty objectifying.
3. Mid-Fats (Sizes 20-24)
Okay, now things are getting snug—literally. At this size, you’ll probably find yourself standing more often on public transportation. When it comes to shopping, online is your best friend. There are days when H&M might surprise you, but don’t get your hopes up. (Also, shameless plug—I sell plus-size-friendly sweatshirts that go up to 5X! Check them out if you need something cozy and stylish.)
4. Super Fats (Size 26+)
Here’s the honest truth: it gets tough. I spent most of 2022 and half of 2023 in this category, and life was uncomfortable. You might hit weight limits on city bikes (which I sadly discovered the hard way), and finding clothes? It’s a serious challenge. Brands like Cider can be a lifesaver, but the options are slim. You’ll definitely want to do some online research and find communities or blogs that share plus-size-friendly resources.
Why is Korean Sizing So Different?
The Korean perception of beauty is heavily influenced by cultural standards that prioritize a petite frame, clear skin, and fair complexion. According to Korean fashion market reports, over 90% of local brands typically stop at a Korean size 66 (equivalent to a US size 8). This makes it crucial to shop wisely or stick to brands that cater to Western sizes.
Average Clothing Sizes: Korea vs. Western Countries
In South Korea, women’s clothing sizes are typically categorized as 44 (XS), 55 (S), 66 (M), and 77 (L). The average size for Korean females is considered to be 55, corresponding to a bust measurement of 83-85 cm, waist of 66 cm, and hips of 94 cm.
In contrast, the average dress size for women in the United States is around size 16.
This disparity highlights the challenges plus-size individuals may face when shopping for clothing in Korea, as local sizing standards differ significantly from those in Western countries.
Coping with Comments and Cultural Differences
Let’s be real: Koreans can be direct. And by direct, I mean they won’t hesitate to share their “concerns” about your weight. But guess what? You can dish it right back—respectfully, of course. It’s all about having thick skin (pun intended again) and recognizing that every culture has its quirks.
For Example:
- Korean Culture: “You’d be so pretty if you lost a bit of weight!”
- Western Retort: “You’d look even more stunning if you stopped worrying about my size!”
Helpful Tips for Plus-Size Expats
- Stick to larger malls with Western brands like Zara, H&M, and Uniqlo.
- Join online communities (Facebook groups, Reddit threads, etc.) that share tips for plus-size living in Korea.
- Don’t hesitate to shop online from brands that ship internationally. Cider, Shein, ASOS, and Boohoo have some decent options!
Experiences of Plus-Size Women in Korea
Beth, an expat in South Korea, shares her experience: “Here in South Korea, you rarely find anything bigger than a UK size 12 (or US size 10) in your typical clothing store. If you are lucky and find a Western store like H&M, you might find some items in size 16, but even then they will be a much smaller fit than their equivalent at home.” Travel Bud
Another expat mentions, “Seoul also has a couple of bigger-size stores including Romi Story, Mariang Plus, and Richmood Showroom. Hoya in Seoul makes beautiful plus-size hanbok (Korean traditional dress) inspired clothing as well.” Kolaris
These firsthand accounts shed light on the limited availability of plus-size clothing in Korea and the need for alternative shopping strategies.
Online Resources and Communities for Plus-Size Expats in Korea
Here are some online resources and communities that can assist plus-size expats in Korea:
09Women
An online store offering a variety of plus-size clothing options tailored for women in Korea.
JStyle Evelett
Provides fashionable plus-size apparel with international shipping options.
ComfortLAB
A Korean plus-size brand specializing in comfortable bralettes, sports bras, and underwear up to Korean size 120 (XXL).
Hoya
Based in Seoul, Hoya offers beautiful plus-size hanbok-inspired clothing for those interested in traditional Korean attire.
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Final Thoughts
Your experience as a plus-size person in Korea will depend on a variety of factors—your build, your confidence, and your ability to adapt. It might be inconvenient at times, but it’s definitely not impossible. And if you’ve had your own unique experience living here, I’d love to hear about it in the comments!
Melody of Her Seoul 